Técnicas para estimular la creatividad

Técnica 8: Alter Ego

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¿Qué es?

[{"selector":"#anim-99154344-d642-4b06-b130-9982133f3cbd","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1639b086-a672-4a92-bc20-f9c69acdac87","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6b9c376c-a925-49a4-b516-11c91c60f52b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4181b51b-6f82-4e08-9913-2b87d4d345e7","keyframes":{"transform":["translate3d(0px, 115.52751%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Es un ejercicio donde las personas imaginan cómo podrían resolver un problema determinado si su equipo estuviera liderado por un personaje famoso, real o ficticio.

¿Cuál es su objetivo?

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¿Cómo llevarla a cabo?

[{"selector":"#anim-fccd3025-30bb-418a-b567-6b311e68683c","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-06bc2f57-f401-4a3a-b933-fecf9212e639","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-511a7231-f027-4c19-8678-2ae26a16e64c","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Técnica 8: Alter Ego

Procedimiento:

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Un ejemplo de aplicación práctica es:

[{"selector":"#anim-8ca960ab-3860-4cf8-a9f4-5106c2b66679","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bdaff89a-c81f-42bb-8821-824a92a82d5f","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-28a0fa8d-3e96-4041-bce3-27aca291f1d1","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-13f1ad34-a52a-4a85-942c-3252068b935c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9242247d-9e64-41f6-b44b-ccb8d0edb52f","keyframes":{"transform":["translate3d(0px, 97.37373%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] 🔸 ¿Qué haría Gatúbela para posicionar tu marca como líder intelectual en una realidad virtual? 🔸 ¿Qué haría Steve Jobs para mejorar tu más reciente paquete de comunicaciones? 🔸 ¿Cómo transmitiría Don Draper tus principales mensajes a los millennials? Técnica 8: Alter Ego

Técnica 9: Contacto con experiencias diferentes

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¿Qué es?

[{"selector":"#anim-26235896-b90f-4e78-9ddd-442c58d0ae15","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8097c8eb-6fcc-4f06-aed7-c82206a10822","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-384883c6-b0e8-43e3-a57d-19c4f2e5efe7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cdf42200-1631-4a31-9b57-a4e941e9d52b","keyframes":{"transform":["translate3d(0px, 123.36379%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

¿Cuál es su objetivo?

[{"selector":"#anim-e7ce63d5-50e2-4706-a927-e8bae66fc779","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9d13495a-d822-49d8-b867-4dd70a4de945","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-64f5fd91-ed02-415c-bdbc-6f9a79b6be67","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bdfd4c1a-9e4f-4cb3-8077-14128390f95d","keyframes":{"transform":["translate3d(0px, 117.34613%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] 🔸 Conocer otras realidades. 🔸 Abrir la posibilidad de pensar fuera la caja. 🔸 Mantener una mente abierta, receptiva y flexible.

En este caso, no hay un procedimiento como tal…

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En un evento familiar podrías escuchar diferentes posiciones y experiencias de un mismo tema o producto desde la perspectiva, uso, contexto y ocupación de cada miembro.

[{"selector":"#anim-3b1f06d3-25ef-4390-90a8-6504bf49ed55","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0d2ccafd-c9b1-4316-b8cb-638d799679f9","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fd513632-b082-4b48-a734-90aa452ac9ae","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7b5f690e-badb-4186-9e21-d377f778d849","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-52f18969-6ceb-4593-aa6c-b8d699da1d2d","keyframes":{"transform":["translate3d(0px, 115.00829%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Técnica 9: Experiencias diferentes

Un ejemplo de aplicación práctica es:

[{"selector":"#anim-3a793ebd-c739-4b30-97b3-70c90befd86c","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a595eee0-1300-49de-998c-4ad363850c8c","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-06c450d2-2368-4542-9a32-df0f7cde3d35","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-42b38990-7577-409e-a402-4892efbd5d58","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a145165c-a6a6-4e9c-8fba-3ce44dfa101c","keyframes":{"transform":["translate3d(0px, 119.68599%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Usa notas adhesivas para que cada miembro del equipo escriba sus ideas o dibujos en notas individuales, toma las notas y organízalas para construir una serie continua. NOTA: Elimina el material que no aporta nada al objetivo final. Técnica 9: Experiencias diferentes

Técnica 10: 6 sombreros para pensar

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¿Qué es?

[{"selector":"#anim-6ed85aaf-b97f-4fc2-b8e7-b9a1a7047ce1","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-49396252-f622-4617-b394-eb2e66664c41","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-21b8261c-b50f-4f40-b823-e6eedeaa839c","keyframes":{"transform":["scale(1)","scale(1.5)","scale(0.95)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":1}]

NOTA

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¿Cuál es su objetivo?

[{"selector":"#anim-33cf4551-c335-4500-87fb-d63d760fdd36","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-22c4efd3-f33a-4628-9f84-cc447ad28c39","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5ce016da-a528-4941-ac1f-d0f6f466cef7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b0f82071-c391-4ae8-af41-7ba206f00481","keyframes":{"transform":["translate3d(0px, 106.77032%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Cada “sombrero” representa una perspectiva desde la cual se debe abordar un concepto, de forma que te ayudará a verlo desde diferentes ángulos.

¿Cómo llevarla a cabo?

[{"selector":"#anim-a1c79d88-ffbd-40c8-bd6d-d5a3b7ccc188","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1151cd11-82ac-4f30-8744-af1b83c5e1a9","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-088e3d47-8cb4-4b58-b5b7-6ed303e8efce","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Técnica 10: 6 sombreros para pensar

Procedimiento:

[{"selector":"#anim-3600a297-bd7b-47cf-9cfa-6c85b7ca187e","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-076d165c-63d3-4f05-aa2a-fba0ee031f4d","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4f793cc3-1221-4f0e-a9c9-d23b5f491a77","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ce06eb22-64a6-4525-b090-7631d499e672","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b171e8de-f8a9-4339-a280-fe3dcc6748a9","keyframes":{"transform":["translate3d(-119.86063%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Aborda un tema y pide a cada miembro del equipo que se ponga uno de estos sombreros diferentes para debatir: 1️⃣ Sombrero de la lógica: se refiere a los hechos. 2️⃣ Sombrero del optimismo: se refiere al valor y los beneficios. Técnica 10: 6 sombreros para pensar

[{"selector":"#anim-0e23fc9c-c307-43a2-81ad-1bd828e39277","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-021ba491-94ba-463a-b285-ce115b124292","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c614040b-7af1-4f7c-aa5e-746e86e2656e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-45b58273-eb8f-4e66-a36c-3cfb05edbd66","keyframes":{"transform":["translate3d(131.64064%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] 4️⃣ Sombrero del peligro : se refiere a las dificultades y riesgos potenciales. 5️⃣ Sombrero de la emoción : se refiere a los sentimientos y la intuición. 6️⃣ Sombrero de la creatividad: se refiere a las posibilidades y las nuevas ideas. Técnica 10: 6 sombreros para pensar

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Esta técnica es útil para...

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Técnicas para estimular la creatividad

Técnica 8: Alter Ego

¿Qué es?

¿Cuál es su objetivo?

¿Cómo llevarla a cabo?

Procedimiento:

Un ejemplo de aplicación práctica es:

Técnica 9: Contacto con experiencias diferentes

¿Qué es?

Consiste en estimular la creatividad a través de tener nuevas experiencias que te desconecten de tu actualidad.

¿Cuál es su objetivo?

En este caso, no hay un procedimiento como tal…

En un evento familiar podrías escuchar diferentes posiciones y experiencias de un mismo tema o producto desde la perspectiva, uso, contexto y ocupación de cada miembro.

Un ejemplo de aplicación práctica es:

Un ejemplo de aplicación práctica es:

Técnica 10: 6 sombreros para pensar

¿Qué es?

Es un ejercicio que consiste en desglosar ideas en seis áreas (sombreros) de pensamiento.

NOTA

Si bien puedes determinar las áreas según te parezca, te sugerimos estas 6 opciones para el ámbito empresarial:

🔸 Lógica 🔸 Optimismo 🔸 Peligros 🔸 Emoción 🔸 Creatividad 🔸 Gestión.

¿Cuál es su objetivo?

¿Cómo llevarla a cabo?

Procedimiento:

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