PS01-0420

Pirámide de Freytag

Recapitulemos…

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1. ¿Qué ofreces?

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2. ¿Por qué tu producto o servicio es justo lo que necesita?

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3. ¿Cómo vas a mejorar su vida?

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4. Convence

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5. Cierra la venta

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Nuestra narrativa, en forma de esquema, se visualizaría así:

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Ahora que conoces un panorama general, ¿cómo lo aplicarías tú?

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Pirámide de Freytag

Aplicación práctica de una técnica narrativa en el Storytelling

Recapitulemos…

La Pirámide de Freytag consiste en:

Ahora, veamos cómo aplicarla a una propuesta de venta:

1. Exposición.

2. Incremento de la acción.

3. Clímax.

4. Descenso de la acción.

5. Desenlace.

1. ¿Qué ofreces?

Exposición

Aquí, en el contexto, deberás dejarle muy claro al cliente cuál es tu oferta.

2. ¿Por qué tu producto o servicio es justo lo que necesita?

Incremento de la acción

Para captar su atención debes tocar sus puntos de dolor. Muestra con argumentos y datos qué hueco llenas en su vida.

3. ¿Cómo vas a mejorar su vida?

Clímax

Ofrece la solución a su problema. Conecta los beneficios de tu producto con sus necesidades e introduce el primera call to action.

4. Convence

Descenso en la acción

Si no funcionó el primer CTA, prueba con aportar más datos:

- Descripciones detalladas.

- Testimonios de clientes.

- Resolver preguntas frecuentes previas a la decisión de compra.

5. Cierra la venta

Desenlace

Nuestra narrativa, en forma de esquema, se visualizaría así:

Ahora que conoces un panorama general, ¿cómo lo aplicarías tú?