PS01-0506

Las historias y los hemisferios cerebrales

Nuestro cerebro está compuesto por dos hemisferios cerebrales:

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Izquierdo

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El izquierdo se encarga de procesar:

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El derecho se encarga de procesar:

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Y, cuando escuchamos una buena historia con datos, ambos hemisferios se involucran en esta actividad.

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De esta manera podemos recordar, procesar y comprender mejor la información que nos presentan.

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Una buena historia debe proveer datos relevantes estructurados de manera lógica y sistemática para que el hemisferio izquierdo se mantenga ocupado.

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Mientras que el sentido y la forma de contar esa historia debe evocar una emoción, personalización e imaginación para mantener atento al hemisferio derecho.

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RESULTADO: Alto impacto y cero cabeceos.

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¿Quieres profundizar? ¡Pregúntame!

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