Set 4, 4.1 S

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PROPÓSITO

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INVESTIGACIÓN

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HIPÓTESIS

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EXPERIMENTACIÓN

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ANÁLISIS

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CONCLUSIONES

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Al aplicar el método científico en la consultoría de estrategias de mercado, podrás tomar decisiones informadas y maximizar los resultados para tus clientes.

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¿Cómo usar la lógica del método científico para resolver problemas de consultoría?

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Desarrollar estrategias efectivas de mercado es un reto común.

Para resolver este problema, se puede usar el siguiente sistema:

PROPÓSITO

Plantea el problema y tus objetivos.

1

INVESTIGACIÓN

Observa y recopila información relevante sobre el mercado objetivo, los competidores y las tendencias actuales para entender el panorama del mercado.

2

HIPÓTESIS

Formula hipótesis claras y específicas sobre oportunidades de mercado, segmentos objetivo, estrategias de expansión, etc., basándote en la observación y análisis de la información recopilada.

3

EXPERIMENTACIÓN

Crea un plan para probar tus hipótesis. Incluye encuestas, entrevistas, análisis de datos o pruebas piloto en mercados seleccionados. Considera el tamaño de la muestra y los métodos de recolección de datos para obtener resultados confiables.

4

ANÁLISIS

Realiza experimentos, recopila datos, analiza objetivamente y usa herramientas estadísticas para interpretar resultados. Evalúa tus hipótesis.

5

CONCLUSIONES

Basándote en los resultados, haz recomendaciones respaldadas por datos considerando tus objetivos, el análisis competitivo y las tendencias del mercado para determinar las estrategias más efectivas y viables.

6

Al aplicar el método científico en la consultoría de estrategias de mercado, podrás tomar decisiones informadas y maximizar los resultados para tus clientes.