TM03-0208.2 Herramientas básicas de la caja del vendedor.

Herramientas básicas de la caja del vendedor

Herramienta 1: El comercial de 30 segundos.

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¿Qué es?

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¿Cuál es su objetivo?

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¿Cómo se estructura?

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Herramienta 2: La llamada en frío.

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¿Qué es y cuál es su objetivo?

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¿Cómo se estructura?

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ADICIONAL. Acuerdos para establecer la cita:

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Estas herramientas te ayudarán a acercarte con facilidad a clientes potenciales y a abrir la posibilidad de concretar citas o de ser recomendado.

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No pierdas más tiempo, ¡es momento de poner en práctica lo aprendido!

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Herramientas básicas de la caja del vendedor

Herramienta 1: El comercial de 30 segundos.

¿Qué es?

Quiénes somos.

Cómo podemos ayudar.

Qué hacemos.

Es una herramienta que permite generar una breve presentación acerca de:

¿Cuál es su objetivo?

Capturar la atención.

Generar interés.

Para obtener una cita, recomendación o sugerencias.

¿Cómo se estructura?

1. Preséntate.

2. Di qué te hace diferente.

3. Encuentra una emoción del cliente por cubrir (pathos).

4. Haz una pregunta concluyente según tu objetivo.

Herramienta 2: La llamada en frío.

¿Qué es y cuál es su objetivo?

Platicar sobre mi producto.

Obtener una cita.

Una llamada en la que me comunico con una persona que no conozco con el objetivo de:

¿Cómo se estructura?

1. Rompe el patrón siendo cortés.

2. Establece un acuerdo.

3. Comunica tu comercial de 30 segundos.

4. Establece una cita.

ADICIONAL. Acuerdos para establecer la cita:

1. Brinda alternativas:

2. Da una vista general sobre los puntos de los que hablarás.

3. Establece la duración de la cita.

En caso de que no sean clientes potenciales, pide un referenciado.

Estas herramientas te ayudarán a acercarte con facilidad a clientes potenciales y a abrir la posibilidad de concretar citas o de ser recomendado.

No pierdas más tiempo, ¡es momento de poner en práctica lo aprendido!