Nuestro reto

Curved Dotted Line Curved Dotted Line Marcas NO CORE ANDANTOL®

en términos de prescripciones médicas nos encontramos por debajo de nuestra competencia. Como causa, se han observado algunos factores clave como:

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[{"selector":"#anim-11fe87af-a48d-4416-b1fa-3b0f706e4752","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1d14965d-4dec-4f55-b89f-c7315f86e654","keyframes":{"transform":["translate3d(99.28058%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Red Section Separator Curved Dotted Line

es aumentar el número de prescripciones médicas para Andantol, a través de la estrategia de posicionarlo frente a los médicos como el alivio efectivo a cualquier tipo de comezón.

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Pregunta estratégica

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Necesitamos mostrar la utilidad de nuestro producto.

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En el consultorio:

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En el consultorio:

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¿Qué buscamos?

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En el consultorio queremos...

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En casa queremos...

[{"selector":"#anim-5173a5a2-a0a9-48c1-9979-0df6fbb8fc05","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0f2f773c-8e1e-4755-accd-ea0f2026d3e8","keyframes":{"transform":["translate3d(68.07910%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d227cdde-d4f1-4a70-9ec8-1c1ca51cd93d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9065753c-f593-43cf-a542-cd3194eb8831","keyframes":{"transform":["translate3d(-123.3813%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dd3d8128-8303-4c58-bc0f-a330ce17b954","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d9a4e060-a302-4354-b4b1-60a9b9b6af2c","keyframes":{"transform":["translate3d(125.47619%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6741cdd3-575a-4f88-af69-5af2e7177d0c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c65333af-bdca-43a5-9f5c-57dc8013fa41","keyframes":{"transform":["translate3d(124.80916%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e6f7edf6-8355-486b-94c2-de044e306a7c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f168c8ae-41c1-45de-a98e-928b08b9f4c8","keyframes":{"transform":["translate3d(-424.99995%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-91efa31a-7629-4507-8af8-5883af2c20ab","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ab5585f4-c622-4b96-bf40-622235053612","keyframes":{"transform":["translate3d(-424.99995%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-50ac3def-c3e9-406f-824d-be5216813a51","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5ca854ab-b2b1-4185-9e1d-7746de176230","keyframes":{"transform":["translate3d(-424.99995%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Ganar consideración frente a Caladryl y estar en el botiquín de todos los jefes de familia. Cuidar y curar a toda la familia de una manera rápida y eficaz. Convertir a los pacientes en recomendadores a partir de la experiencia.

Red Section Separator Curved Dotted Line Marcas NO CORE Curved Dotted Line

Nuestro reto

y estrategia

en términos de prescripciones médicas nos encontramos por debajo de nuestra competencia. Como causa, se han observado algunos factores clave como:

Actualmente,

.

.

es aumentar el número de prescripciones médicas para Andantol, a través de la estrategia de posicionarlo frente a los médicos como el alivio efectivo a cualquier tipo de comezón.

Por tanto, nuestro reto

Pregunta estratégica

¿Cómo convencer a los médicos de que Andantol es el alivio efectivo para cualquier tipo de comezón?

¿Cómo lo haremos?

Necesitamos mostrar la utilidad de nuestro producto.

Solución:

En el consultorio:

Necesitamos plantearnos:

¿Cómo lo haremos?

¿De qué manera ayudamos al médico para que su consulta se vuelva más eficiente con el paciente y convertirnos en la primera opción para tratar reacciones alérgica en piel y comezón sin importar el origen?

En el consultorio:

Mensaje:

¿Cómo lo haremos?

.

Así esperamos que...

.

¿Qué buscamos?

Con esto...

En el consultorio queremos...

.

.

.

.

En casa queremos...

.

.

.