La importancia de la comunicación

Recordemos:

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es un proceso en el cual intercambiamos un mensaje.

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Para que este intercambio sea efectivo, necesitamos pensar en quien recibe el mensaje.

[{"selector":"#anim-a1d8625e-ef39-471d-a728-f771e31438ae","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eb078686-5d78-4f60-8874-3447572999d9","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ffd7c542-bc89-4040-9cb2-7d9d3130fc21","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Construirlo y transmitirlo en función de él puede hacer toda la diferencia.

Porque a los clientes les gusta hacer negocios con personas iguales a ellos o que al menos hablen en los mismos términos.

[{"selector":"#anim-b45083f4-3099-4145-bf22-da8ba6a0fd75","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0819de20-1b26-4185-819f-1986e9163115","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Por eso, en este módulo aprendiste a conocer a tu cliente, cómo se comunica y cómo puedes comunicarte mejor con él.

[{"selector":"#anim-56893c4a-74d4-4c8e-bf45-b22087a354ad","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f17e4fce-c3d8-4ea9-9c0a-ccf6114bc051","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-41cf0289-dc55-4238-bd01-4f751bf732bb","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] ¿Quieres repasar? ¡Vamos a ello! Arrow

La forma en la que habla tu cliente, te da indicios de quién es, así como de cuáles son sus necesidades y deseos.

[{"selector":"#anim-065ba13f-fc3d-4cec-95d1-1acae9145fa9","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-61b8f39f-37b8-4cb2-be7c-66976292f55d","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aa33f164-7938-4677-a366-e8608b419d8d","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-04fade31-e824-4703-8c77-c9aa5bed2173","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cfbbd971-65c2-4000-b7ea-6daae4bcee30","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Repasa los principios de la escucha activa presionando la palabra en morado.

La forma en la que interactúa tu cliente, también puede decirte cómo procesa la información y qué estilo de comunicación predomina en él.

[{"selector":"#anim-2c8d64d6-76bc-4398-95d2-fe747dfdf39d","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-972aef85-5741-4b83-8df2-9b3622f7853a","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bdc1a70d-bfc4-4874-8a59-ffb6cbec9859","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-935f72ee-31ca-4582-9abb-dc37db27eb04","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0ca56c9e-f0f9-4703-97c6-90213b80d274","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] ¿Recuerdas cómo él adquiere y expresa la información través de los sentidos? Arrow

Repasa cada estilo de comunicación presionando las palabras en negritas que corresponden:

[{"selector":"#anim-7b5d476c-238f-4894-bb41-b698414f394d","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-726a2b97-fba0-4914-9dd8-e12656a2017d","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-62a17cfe-e904-4c08-ac74-f5a4fd8f53ab","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d69b53fb-f40c-4d47-8a05-0f80c3fcfab3","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

El posicionamiento que toma tu cliente al relacionarse y conducirse contigo, puede decirte qué tipo de dinámica estás generando.

[{"selector":"#anim-b8a2efd5-4e4f-438d-96ef-e04675e311b6","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d1866f5f-8fc4-487e-bbd5-accd6e7a24ae","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-85e420d0-5eb8-43ba-b234-63f6b391af80","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-426aeb17-4793-40fb-91d8-86ad8bbc3107","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1e354ab1-2ffb-475c-bf4b-fa668a0f0639","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Arrow

Si quieres tener un proceso exitoso con él, debes conocer:

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Finalmente, integrar todos estos conocimientos para saber cómo son, cómo quieren ser tratados y hacerlo así, te ayudará mucho.

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Dominante

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[{"selector":"#anim-86929187-1760-41a9-9c2a-635d163e3ffd","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c0d9c11a-e884-467e-a8ba-c4b7b5b8d340","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-42b24330-44b3-4ddf-bba3-17b072c1f838","keyframes":{"transform":["translate3d(-269.3878%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7d347d90-0b05-4de7-ba2c-b7ec0fe13c7c","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0851d1c7-c4b0-4d0f-a73f-a291cc3bb69f","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-8eb7ff80-9cf8-4f31-984c-28d19f38d1fb","keyframes":{"transform":["translate3d(-271.42863%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7071f3af-131b-4dc7-b84e-03d04035a787","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-570279b6-a1cb-471a-9232-370054450bc3","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-63610ed7-cffb-4a94-9fff-09163f2394aa","keyframes":{"transform":["translate3d(-269.3878%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3111a0f1-a3b4-44df-88f7-a9f1dfde4307","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0ffc9273-0ed8-47a4-83d6-021632f98661","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-d3268229-40ad-440d-aa1e-3a47a35ef253","keyframes":{"transform":["translate3d(-207.94702%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-31a14fe3-9b6d-4a5a-9b16-5a18c48defac","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-866caa41-9ffb-4df1-b41b-07abbbb20953","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-c46fc251-e104-4c35-8336-94b00180d8b4","keyframes":{"transform":["translate3d(-223.48488%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fd3f014f-c726-42c0-b3ee-7f3c4e2e997e","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-69572b79-ad95-411d-a8c7-4b1ade7e3406","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-d9a8fe19-269c-439d-b61c-ca931e778f88","keyframes":{"transform":["translate3d(-192.61364%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f287f418-7da2-4e39-809b-761dcd8ae94a","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1c855f5f-d7da-43ba-b972-eb71e187cd2c","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-3dfe7832-7caf-4c0a-8661-bbc904239ce0","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-daff6cdc-6fb7-419d-a89c-4b6e2e26f7cb","keyframes":{"transform":["translate3d(-269.3878%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7f2e86a7-df59-4095-b6f6-a3b7bece48db","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-24aabcbf-8bbe-43bf-92b9-825a13873776","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-4193a9ec-5768-4a67-903d-6cee1990e626","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Repasa los contenidos correspondientes presionando el título y los círculos.

Hasta aquí,

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La importancia de la comunicación

Resumen

Recordemos:

es un proceso en el cual intercambiamos un mensaje.

La comunicación

De manera sencilla...

Para que este intercambio sea efectivo, necesitamos pensar en quien recibe el mensaje.

Porque a los clientes les gusta hacer negocios con personas iguales a ellos o que al menos hablen en los mismos términos.

En las ventas, este es un punto imprescindible.

Por eso, en este módulo aprendiste a conocer a tu cliente, cómo se comunica y cómo puedes comunicarte mejor con él.

La forma en la que habla tu cliente, te da indicios de quién es, así como de cuáles son sus necesidades y deseos.

Por ello, antes de hablar tienes que escuchar.

1.

Escucha activa

La forma en la que interactúa tu cliente, también puede decirte cómo procesa la información y qué estilo de comunicación predomina en él.

Esto te será útil para saber cómo y con qué construir tu mensaje comercial.

2.

Estilos de comunicación

Repasa cada estilo de comunicación presionando las palabras en negritas que corresponden:

kinestésico

auditivo

visual

El posicionamiento que toma tu cliente al relacionarse y conducirse contigo, puede decirte qué tipo de dinámica estás generando.

3.

Estereotipos de comunicación

Si quieres tener un proceso exitoso con él, debes conocer:

1

2

Finalmente, integrar todos estos conocimientos para saber cómo son, cómo quieren ser tratados y hacerlo así, te ayudará mucho.

4.

Estilos de comunicadores

D

I

S

C

Dominante

D

I

S

Influyente

Conciso

eStabilizador

C

Estilos de comunicadores

Hasta aquí,

¿lo tienes claro?